eCommerce for Creatives: Sell Your Artwork with an Online Store

Turning your passion into profit is an art of its own. Level up your creative pursuit by learning how to build, launch, and bring traffic to an online store with artist and entrepreneur, Alicia Souza!

As an illustrator, Alicia has been drawing and creating for as long as she can remember. With her loveable characters and lively patterns, she has crafted a community of over 400k Instagram followers and created for brands like Google, Yahoo, and Times of India.

And yet, business—and all the administrative steps that go into creating one—didn’t always come as easily as bringing her illustrations to life. From legal procedures to market research to pricing her products, no amount of art-filled notebooks had prepared her for this side of building a business.

Now, years into her entrepreneurial journey, Alicia is here to share how you can unlock your inner entrepreneur and create a home for your creative pursuit through an online shop. You’ll learn the basics of starting a business, finding your market, creating a brand identity and finally building a website that makes your customers feel.

Together with Alicia, you’ll learn to:

• Take care of the nitty-gritty of starting a business
• Flourish financially by correctly pricing your products (including hidden costs!)
• Build a website with a visual style and brand story that aligns with you
• Leverage social media to bring traffic to your beautiful new store

Each lesson is packed with stories, examples, and actionable do-to items. Every step will bring you that much closer to getting your product in the hands of your biggest fans. Plus, get a sneak peek into the behind-the-scenes of Alicia’s business and how she’s found success in her field.

Whether you’re just beginning your entrepreneurial pursuit or you already have a following around your creative works, this class will give you exactly what you need to build an online shop and bring you one step closer to your first sale! By the end, you'll have created a website made to house your exact products, welcome your ideal customers, and guide you to further growth.

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While this class is specifically geared towards creatives who want to launch an online shop, any business owner looking to sell products online can learn from this class. Download your calculator, brand story worksheet, and business basics checklist to follow along, or simply use a pen and paper. Since you know yourself and your business best, we invite you to adapt every practice and exercise to work for you and your creative endeavor.