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Brand Strategy: Build a Business that Lasts

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12,298 people completed this program


Want to create a brand that can stand the test of time? Learn how with strategy expert Mark Pollard.

In this 45-minute class, Mark shares a unique and insightful approach to building and understanding brands. Using a pen and paper, Mark breaks down every brand into three categories—Product-centric, Customer-centric, and Vision-centric—and draws out frameworks for understanding how brands can develop and thrive within each. Successful brands need a bit of all three, but as the class progresses Mark shows how one of these types of brands continually outperforms the rest and shares how to move your brand towards this model. You can download a worksheet to follow along and learn how to write out your brand on a single page to distill it into clear and concise terms. Key frameworks include:

  • The Pyramid of Advantage: prioritize your brand’s attributes
  • Persona Cards: determine your brand’s target
  • 5 Essential Questions: uncover your unique offering
  • Brand-on-a-Page: boil your brand down to its core

Whether you’re a freelancer, marketer, small business owner, or entrepreneur getting your brand off the ground, this class will give you a deeper understanding of brands, businesses, and quite possibly yourself. Afterwards, you’ll be well on your way to creating a meaningful and authentic brand.


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Brand Strategy: Build a Business that Lasts
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