Self-paced course
Certification program
Price
$36
Rating
A recent study found that 77% of consumers surveyed have stayed loyal to a specific brand for 10 years or more.
This two-week course will give you the brand management skills you need to implement a brand strategy that keeps your consumers coming back for more.
Almost every organisation has a brand or reputation that should be maintained.
On this course, you’ll learn how to identify a brand’s identity and formulate a defined brand strategy that aligns with consumer needs, emotions, and the competitive business environment.
Using Coca Cola as a case study, you’ll discover why $36.2bn of Coca Cola’s $200bn net worth belongs to its brand alone – and how it did it.
Designing a strong brand identity requires honing and experimenting with your brand vision and mission.
You’ll develop your knowledge of key strategic branding tools and techniques to consider when curating a brand’s identity, including segmentation, targeting, and brand positioning.
Alongside the experts at Advertising Week, you’ll learn how to produce a brand essence framework which accurately represents your brand and its values.
Once you’ve honed your brand identity and strategy, you’ll learn how to model this strategy into a brand plan which resonates with your audience, as well as your organisation’s wider marketing goals.
1
Demonstrate how to segment and target an audience
2
Demonstrate how to position a brand
3
Experiment with creating brand vision and mission statements
4
Produce a brand essence framework
5
Model brand strategy into a peer-graded marketing plan
Learning outcomes
Post this credential on your LinkedIn profile, resume, or CV, and don’t forget to celebrate your achievement by sharing it across your social networks or mentioning it during your performance review
14 Days
Free trial
Subscription
English
Beginner
Video format