CIM Level 4 Certificate in Professional Digital Marketing

This Course at a Glance

• Learn about the latest trends in online marketing
• Understand customer behaviour in the digital age
• Level up your marketing knowledge and your career
• Globally recognised qualification
• 510 hours completion time
• Ofqual regulated

About your Diploma

Nothing has changed the face of marketing more significantly than the introduction and transition to digital means for targeting, attracting and acquiring customers. Everything we do now revolves around online platforms and services, from grocery shopping to ordering a taxi and even interacting with our friends and family.

With everyone living their life through digital means, this is now the best and most effective way of reaching current and prospective customers. However, as technology evolves, so too do the tactics Marketers need to use to ensure the sales of products and services.

Through this CIM Level 4 Certificate in Professional Digital Marketing course, you can develop your tactical marketing skills and have more of an influence in the choice and implementation of digital marketing activities in your business.

Through three key modules, you will examine applied marketing, planning campaigns and digital marketing techniques. This kicks off with the exploration of the role of marketing in organisations and the key concepts that underpin the activities of the Marketer. In this aspect of your course, you will study the marketing environment, consumer behaviours in digital times, market research and the marketing planning process.

You will then learn how to effectively plan and implement marketing campaigns that deliver results. This requires you to learn the campaign planning process and analysis techniques that allow you to paint a true picture of a business’s current position. Objective setting for campaigns will also be explored, as will implementation and measurement of campaign success and ROI.

In the last stage of your course, you will take a deep dive into the importance of the ever-evolving, dynamic digital landscape. Through your studies, you will come to recognise the challenges and opportunities within the digital environment. To overcome these, you will use and examine a range of tools that will help you plan and enhance marketing performance in the digital space.

Getting Started

learndirect is the leading UK online course provider, helping thousands of students achieve their academic goals on their terms. This CIM Level 4 Certificate in Professional Digital Marketing is fully accredited by the European Marketing Confederation and will enable you to progress to the next level of official CIM marketing certification.

The course has been created by the Chartered Institute of Marketing (CIM), an Ofqual regulated provider with over 12,500 studying members in 118 countries around the world. Each module within their courses is based on a unique set of Professional Marketing Competencies, which are designed to help Marketers meet the increasing demands that are expected of them at every stage in their career.

The course is delivered online, through an engaging array of online learning materials. So, you will find your education both interesting and rewarding. As a self-paced online course, you can also work towards your qualification without pressure, around your existing responsibilities. Helping you take on more responsibility in your role and progress into more senior marketing positions quickly.