Self-paced course
Certification program
Price
$36
Rating
This two-week course will help you design an effective creative strategy that works for your business.
Fernando Machado, one of the most famous and decorated marketers in the world, and his head of design at Burger King team up with the agency JKR to show you how to carry off a branding project.
From the first moments of tying your strategy to a business need, right through to getting stakeholders on board and rolling out your brand to the world, you’ll discover the full branding process using real-world examples.
You’ll rethink your marketing approach and experiment with new creative work and design to understand how to carry out creative projects in a practical way.
Fernando and his team will take you through their thinking, the design process, and the creative work to inspire you to create your own brand strategies, and how to execute them brilliantly.
You’ll learn essential skills to help with the process including how to define your brand goals, how to utilise your brand heritage, and how to engage stakeholders in your plans.
Using real-life case studies featuring professionals who already do these jobs, you’ll learn the tactics you can use in practical settings to get ahead in your career.
Led by chief marketing officer Fernando Machado and Advertising Week, a global thought leadership organisation, you’ll learn how to create great creative marketing and content to accelerate your brand.
1
Demonstrate an understanding of branding principles
2
Assess branding work against its strategic goals.
3
Investigate the core codes of a product or service category.
4
Collaborate with creative teams or agencies.
5
Compare marketing and branding work against criteria.
Learning outcomes
Post this credential on your LinkedIn profile, resume, or CV, and don’t forget to celebrate your achievement by sharing it across your social networks or mentioning it during your performance review
14 Days
Free trial
Subscription
English
Beginner
Video format