Creative Marketing with Advertising Week and Fernando Machado

Learn with Advertising Week how to produce great creative work that moves people

This ExpertTrack from Advertising Week will supercharge your professional marketing skills as you explore the real-life strategies behind successful brands.

Guided by experienced marketing specialists like award-winning innovator and ex-global CMO at Burger King, Fernando Machado, you’ll further your career as a marketer by exploring specialist areas you may not have had the confidence to tackle before.

Whether you’re new to the marketing industry or you have been a marketing professional for years, this ExpertTrack is a masterclass in essential creative marketing skills.

Develop your branding and creative strategy

Learning from Fernando Machado, one of the most famous and decorated marketers in the world, you’ll go behind the scenes to discover how to carry off a branding project.

From initial ideas to getting stakeholders on board, you’ll understand how to brand your business and examine real-life examples to see effective strategies in action.

Launch a successful advertising campaign

Many ad campaigns underperform due to the marketers being unclear on what success looks like. You’ll overcome this obstacle as you learn what it takes to create a high-performing advertising campaign.

From examining types of advertising and piecing together different campaigns based on desired outcomes, right through to learning how to measure campaign performance, you’ll be able to identify the steps to take towards success.

Build skills in social media marketing

Social channels are a powerful marketing avenue for online promotion for both businesses and individuals. You’ll learn how to tap into the potential of social media marketing and discover how to run creative campaigns that get results.

You’ll build your understanding of the strategies and principles you should use as a social media marketing professional to make your online activity more effective.

Delve into audio and podcast marketing

You’ll examine case studies from top industry experts like Spotify to explore the key strategic marketing avenue of audio marketing.

You’ll receive top tips on how to create your audio content and strategy before learning how to successfully execute a full radio marketing campaign.

By the end of this ExpertTrack, you’ll feel confident tackling a range of marketing avenues with greater creativity. You’ll have the skills to implement effective marketing strategies to help promote your business and increase your revenue.

Industry statistics

• Median base salary

£42,500

• UK job openings/month

1,966

Source: Glassdoor’s Best Jobs (2019)