Self-paced course
Price
$2000
Rating
Duration: 6 weeks (excluding orientation)The role of sales within an
organization has grown increasingly strategic and customer-centric. As more customers choose to conduct their research and purchasing journey online and via social media, sales professionals must rethink their approach to strategic engagement. The sales force requires updated skills and tools to better support and guide the informed buyer from their initial interest to the post-purchase experience. To do this effectively, sales teams require analytical and strategy-focused leaders to guide their operations and drive performance.
The Sales Management Program from SDA Bocconi School of Management aims to equip you with the ability to lead your team through a shifting landscape. Over the course of six weeks, you’ll learn how to action change management, digital transformation and performance management within your organization. You’ll develop the skills to run a customer portfolio analysis and evaluate the various strategies and approaches to building customer relationships. You’ll gain frameworks to assess team performance, provide feedback and design a compensation plan. Grow your knowledge and confidence as you explore conceptual models, real-world examples and decision-support tools while reflecting on your progress through journaling and in the online forums.
1
The ability to reach your organization’s targets while leading a team through market fluctuations and a complex business environment.
2
The confidence to identify and solve complex issues within your organization’s sales function and team.
3
The expertise to set targets, evaluate performance, provide impactful feedback, as well as a tool kit for managing rewards and compensation more transparently and efficiently.
4
The skills to lead the digital transformation of sales organizations.
5
The experience and insights from networking with like-minded international professionals from a wide range of industries, and unlimited access to 2U’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.
20 Minutes
English
Beginner
Video format