Start Your Own Business: Your Business Idea

Develop your business idea into a viable business model

You’ve got an idea for your business, but how can you be sure it will work? This two-week course will encourage you to think critically about all aspects of your business idea so you can be confident it will be viable in the current market.

Understand the challenges of starting a new venture

There are some important differences between working for someone else and for yourself. On this course, you’ll discover what they are and what they mean for you. You’ll also be encouraged to think about the range of ambitions you could have for your venture.

Hone your idea using the Business Model Canvas

With guidance from Open University academics and using industry examples, you’ll assess the different ways you can make money from your idea and discover resources to improve its chances of success.

Using a framework known as the Business Model Canvas, you’ll clarify how your venture will generate a compelling value proposition. You’ll learn how to audit your resources and identify how these may need to evolve to meet your business needs.

Gain the skills to write a compelling business plan

You’ll gain practical skills to help you write a persuasive business plan, including a well-refined ‘elevator pitch’. With this, you’ll be able to confidently communicate with stakeholders such as customers, financiers, suppliers, professional advisors, and members of your personal network to bring them on board with you.