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Welcome to the second class in the Marketing Analytics series, " How to Use Google Analytics 4 (GA4) to Supercharge Your Measurement Plan?". If you haven't attended Part One, I would highly recommend your do so. In this class, you will get a chance to use Google Analytics 4 (GA4) to get practical experience with audience segmentation and learn how web analytics can help you enhance your measurement plan.
Who is the instructor?
Hey there! I’m Lachezar Arabadzhiev and for the past five years I have helped companies harness the power of data in a variety of ways to drive business growth and innovation. I began my career as a digital marketer at Microsoft, but soon transitioned to the audience and analytics world, where I had the opportunity to work with major brands including Air Canada, RBC, Walmart, Kimberly-Clark, Nintendo, Mazda and HSBC.
Throughout all that time, I always loved teaching and developing learning programs for my fellow colleagues and friends. That passion materialised in early 2021 in the form of a brand new company that I was luckily enough to start.
I am currently the Founder and CEO of SkildLabs, where I help companies and individuals build better learning experiences through the power of education. With SkildLabs, I believe we have the ability to empower students globally and create more interactive learning experiences. How? By combining the learning tools already available and a better method for organizing learning experiences.
422 students
English
Beginner