Finding Success Online: Grow Your Social Following into a Creative Business

Take your online creative career to the next level with behind-the-scenes steps from creative superstar Kate Arends!

From the comfort of her home, Kate opens up about the unconventional career path that took her from blogger with a full-time job to founder and creative director of the popular lifestyle brand Wit & Delight. Kate’s key to success? Realizing that she could use her social media presence to identify new opportunities and ultimately, build a full-fledged business.

Now, Kate’s sharing what she’s learned so that you can do the same. Perfect for freelancers, side-hustlers, and social media enthusiasts, this inspiring class will decode the mystery of how your favorite creative professionals use social channels to build a brand and sustain a career doing what they love.

Key lessons cover:

• Honing in on your expertise, vision, and community
• Developing your content pillars and channels
• Identifying worthwhile opportunities like partnerships and product lines
• Honoring your audience as you grow your brand

Plus, Kate shares tips and examples from Wit & Delight, talking through her transition from blogger to boss, and the impact it’s had on her life as a creative.

Whether you’re a writer with dreams of working for yourself or a designer who wants to launch a lifestyle brand, Kate’s process will unlock a new way forward. Wherever you're starting from, by the end you’ll have a roadmap to build the creative life you crave. What are you waiting for?

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All you need to follow along is a pen and paper. This class will be most useful if you already have an established social media presence—that doesn’t mean a massive following, just something you’re known for on one or more channels. Not quite there? Start with Kate’s class Personal Branding: Crafting Your Social Media Presence.