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UI/UX-Design 101: Basic Principles, Laws & Biases with Real-World Case Studies

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Self-paced course

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Overview

Hi all Design and UX Aficionados

In this class show you a selection of ux design biases and principles by means of real world examples

only when you apply things do you understand them properly

This class is not about the deep understanding of a bias or principle

This is not a class for endless theory input

  • You will have a broad overview of ux principles and biases with a lot of real world examples

  • You will see how big companies like tesla, uber, apple, amazon etc. are applying all of those principles but as well as smaller not so popular brands and even no no names.

So this class is all about experiencing the principles and not just reading about them!

I will cover the following principles, laws and biases:

  • Hick’s Law
  • Priming
  • Cognitive Load
  • Anchoring Bias
  • Difference between Priming and Nudging
  • Nudging
  • Progressive Disclosure
  • Confirmation Bias
  • Fitts's Law
  • Attentional Bias
  • Empathy Gap
  • Visual Anchoring
  • Von Restorff Effect
  • Social Proof
  • Tesler’s Law
  • Centre-Stage Effect
  • Aesthetic-Usability Effect
  • Scarcity
  • Curiosity Gap
  • and many more!

It will be a presentation in which I will freely talk about, so it isn't heavily scripted but the content is structured

This class is not associated with any of the mentioned brands nor has any other connections with them. This is my personal opinion about this topic.

Skills you will gain

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704 students

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English

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Beginner

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