Social Media Storytelling: Make Incredible Videos for Instagram, YouTube & More

Join creative superstar and beloved television host Rob to uncover how you can turn your love of storytelling into social media success!

Discover the most fun, engaging, and strategic ways to tell stories through video with Rob. His early career as a television host on M.A.D. gave him the expertise to handle media production. Social media gave him the freedom to connect with his audience directly, find his authentic voice, and make a career out of his creative passions. Today, his Instagram Reels and YouTube videos are beloved by millions.

Now, Rob’s sharing everything he’s learned to help you do the same: make a career out of your creative passions. Tapping into the power of social media, Rob breaks down his content creation process step by step, from ideation and scripting to storyboarding and editing. You’ll learn how to find your story, package it for your audience, and create rad, relevant videos no matter your platform.

Using examples from his Reels and YouTube channel, Rob will show you how to:

• Catalog your ideas and keep yourself inspired
• Write a rough script so your final product flows
• Streamline your shooting and editing process through storyboarding
• Incorporate feedback to improve your edit

Plus, Rob shares his favorite tricks for DIY production, adapting to new tools and trends, and brand collaboration to monetize your content.

Whether you just started making videos or you want to increase your reach, this class is for digital content creators of all kinds. By the end, you’ll have the tools you need to combine strategy and storytelling and share your passion with the world—one video at a time!

You don't need a lot of fancy tools to start. Your phone camera and basic video editing software will do the trick. While Rob’s main example focuses on Reels, the concepts in this class can adapt to TikTok, YouTube, or any other platform where you post video content.