Iconic Logo Design: Brainstorm & Refine Unique Concepts

Create simple and clear logo designs that also seriously stand out!

Great logos are iconic and evocative of a brand—but designing them well without copying everyone else can be one of the biggest challenges in graphic design. In this hour-long class, graphic designer and YouTuber Will Paterson will walk you through the unique process for creating memorable logos for a variety of brands, and give you the tools to do the same.

Starting from an imaginary client brief, you’ll work alongside Will as he goes step-by-step through the process of getting to a final design, including:

• Researching the client and their competition, and coming up with a mood board of creative visuals to represent them.
• Brainstorming potential concepts using Will’s approach of rapidly sketching and refining ideas until you “fail to success” and find the one that works.
• Turning your best idea into a final vector in Illustrator, and choosing fonts and colors to round out your final design.

Along the way, he’ll share pro tips about what makes a good logo great, strategies to properly assess your own work, and plenty of tools to level up your workflow. Whether you have a logo project you’re working on for a client or are just looking to grow your graphic design skills, this class will leave you with a system you can confidently follow to create great logos time and time again.

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This class is great for beginners who want to learn to design logos step-by-step, or more immediate designers who are hoping to refine their process and skills. You’ll need Adobe Illustrator or a similar vector program to complete the final project. A tablet with a digital drawing app like Procreate might help you out, but you can also complete the early brainstorming phases using pencil and paper.