The undeniable fact is that it’s great content that makes a great YouTube channel.
Your lecturer is a highly successful YouTuber . . . And he says, "While YouTube marketing, SEO and thumbnails are important, they must take second place to content. Viewers wanting more content results in subscriptions, fans, followers and income. Every successful YouTuber knows this."
This course focusses on how the great YouTubers became as successful as they are. Ask anyone of them, and they will surely answer, “We had the content people wanted. And that's not a difficult thing to accomplish.”
YouTube is like real estate when they say, "location, location, location." With YouTube, it's content, content, content. Why does it take most YouTubers years to reach just 1000 subscribers? Mostly, because their content is uninteresting, uninspiring or mediocre.
Would you like to grab 1000 in just a month? The secret is great content.
This course is for people wanting to join the wonderful YouTube family of successful creators. Great content makes a great channel. Everything else is secondary. And, as important, creating great content leads to personal satisfaction, which means your channel will have a long and healthy life.
This course is here to help YouTubers, young and old, to create great content. It is creative in nature.
Great marketing is pointless without great content. This course is about content creation, because content is king!
I began my career 38 years ago in advertising, editing TV commercials for big agencies. Much later I made TV documentaries for big networks. Now I have my own adventure travel TV show on YouTube.
I can honestly say I’m having more fun now earning from my YouTube channel releases than I did chasing TV companies. Now they chase me!
I launched my YouTube channel in 2008 as a means to market my work, but not gather viewers. That changed in 2014 when I finally understood the YouTube model and began to create content specifically designed to grow my channel.
Since then, my subscribers have grown, currently topping 240 000. Without any special marketing and SEO techniques, I went from 12 000 to 100 000 subscribers in less than four years. I attribute it to the quality of content. As a side benefit, because the quality is good enough, it has attracted sponsors.
I’d like you to enjoy this level of success too.
You will learn:
Cameras. A practical overview on what makes great self-content gear.
Microphones. An overview on capturing great sound.
Keeping out the shake. Legs, tripods, mounts and more
Don’t dwell too much on the equipment. It’s not as important as you may think.
Techniques for addressing the camera and audience.
Shooting from the hip ready for the edit.
B-roll content. 4-second rule
Self-shooting and selfies.
Skin tones out of doors.
Natural lighting principals
Audio. Neglect the audio quality at the expense of everything.
Editing techniques for vlogs, stories and grabbing your audience in the first 5 seconds.
Editing software choices.
Avoiding the perils of poor music choice. The fastest way to lose a viewer.
Keep it snappy but not disturbing.
“Get on with it!”. How to step back and look at an edit sequence objectively.
Getting your audience to feel something.
Invitations to your viewers to watch more.
Titles and thumbnails.
Youtube challenges and how to balance a YouTubers' life.
Income production alternatives.
The current catch phrase in the world of YouTube creators is, 'Content, content, content'. Come with me, and I'll help yours get better.
Andrew St Pierre White
Andrew St.Pierre White – Award-winning TV broadcaster and director