Writing Headlines: Copywriting Techniques and Formulas that Grab Attention

Do you want to write marketing headlines that are more persuasive and clickable? This tempting headlines copywriting class is for you!

The copywriting skills you’ll learn in this class will help you attract new customers and make more sales, while remaining true to your brand and avoiding clickbait.

I’m drawing on decades of professional copywriting experience to show you how to write engaging, persuasive headlines, titles and subject lines for your blog or business.

With 3 PDF printables to download and keep:

• Headline Planner worksheet (based on the briefing template I fill out for new freelance clients)
• Super-simple Emergency 6-Step Headline Formula for creating tempting headlines in a hurry
• Swipe File of 30 powerful headlines for creative inspiration on-the-go.

You’ll learn professional tips, techniques and tools for writing tempting marketing headlines quickly and easily. And you’ll see exactly how to put your new skills into action with step-by-step tutorials featuring copy I’ve written for my clients and examples from well-known brands.

This class is for you if you:

• Write a blog and want to make your blog post titles more clickworthy
• Create social media post or ads and need to grab people’s attention and increase click-throughs
• Have an email subscription list and want subject lines that stand out in a crowded inbox
• Need to write more tempting titles for your online courses, tutorials or YouTube videos.

No sound needed! Give your headphones a break and enjoy accurate captions and fully visual walkthroughs.

TOOLS AND RESOURCES

Here are the free online tools and resources I mention during the class. Do you have your own recommendation? Let me know in the Discussions section.

Headline Planner

Emergency 6- Step Headline Formula

Headline Swipe File Title Case Converter

The Copy Book

Facebook Ad Library

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