Mastering Amazon Advertising (AMS) for Kindle Direct Publishing (KDP) | Self-Publishing on Amazon

Why This Course?

Are you new to Amazon Advertising and would like to know the essential steps to establish your campaigns? Are you exceeding your daily, weekly or monthly budget in Ad Spend and not achieving the results you need? Is your ACOS out of control, and do you need strategies to optimize your campaigns and lower your ACOS? Do you find Amazon Ads overwhelming, and you just don’t know where to start? If so, this course will be perfect for you!

Having published over 350 books including several Best-Sellers in the US, UK, Canada and Australia, I have developed this course to combine all of my knowledge, lessons and skills into an actionable course that delivers results for Amazon Advertising.

I’ve spent thousands of dollars and hours over the past 3 years and have made some critical mistakes; however, these mistakes have enabled me to now deliver excellent results, advertise my Best-Selling books, optimize my keywords across my portfolio, and significantly reduce my Advertising spend while driving up book sales. Fortunately for you, I’ve made those initial costly and stressful mistakes, so you don’t have to!

This course will cover everything from the mindset of Amazon Advertising, keyword research, establishing auto, broad, phrase and exact keyword campaigns, ASIN and Category campaigns, optimization of campaigns and broadening your advertising to other international markets for Kindle Direct Publishing (KDP).

Check out my Course Introduction lesson to find out more!

What You Will Learn:

1. The platform of Amazon Advertising
2. How to create an account
3. Best practices for Keyword Research
4. How to create Keyword, ASIN and Category Campaigns
5. How to optimize campaigns for a more targeted approach
6. 5 Reasons why your ACOS is too HIGH
7. What broadening into international markets is super important to consider.

Requirements:

• A ‘Take Action’ attitude to implement the ideas and strategies
• Computer with internet connectivity
• Patience in learning the correct skills
• Beginner experience with Amazon Kindle Direct Publishing (KDP) is preferable
• An Amazon KDP account is beneficial