I've spent the last 10+ years making videos for brands & artists and there has clearly been a major shift in content being consumed. Everyone used to throw around words like "Professional" and "Commercial". Now it's all about "Viral" "Memes" "Trendy".
After seeing the significance of online video, I started a youtube channel and my life was changed in a matter of months.
We no longer need big expensive productions to make good videos. What's important is what you put in front of that camera, how you tell your story, understanding what makes stimulating content, and presenting it in a way that'll leave your viewers begging for more.
Gene Nagata – POTATOJET