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Introduction to Innovation and Entrepreneurship

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363 people completed this program


About you: In an age where technology is creating disruption in the world of work, all students must prepare themselves. This course will allow participants to learn Innovation and Entrepreneurship fundamentals and how they can help you become more “future proof” The course will focus on how innovation can be developed and enhanced, the relevance of entrepreneurship and how it can be relevant for each and every participant.

About us: Israel is an innovation, entrepreneurship and tech powerhouse. It has rightfully earned its international nickname: "The Startup Nation". This course was created by a super team of seasoned Israeli entrepreneurs, well rooted in both Academia and Industry. We are happy to share our knowledge and experience with you.

At the end of the course, students will:

  • Understand basic concepts in the fields of innovation and entrepreneurship.

  • Learn to identify the market in which a venture operates.

  • Understand how to identify a problem, its underlying need and how to design potential solutions for it

  • Learn the lean startup methodology

  • Learn how to design a business model and how to use the business model canvas

  • Understand the importance of design within the venture development process.

  • Articulate the value proposition of a venture

  • Learn how to present a venture successfully and coherently to an audience.


The Course Menu


Developing a familiarity with core concepts of innovation and entrepreneurship.

Main Course

Identifying a problem and market need and planning potential solutions

Market research

Value proposition and business model planning

The art of storytelling - how to build and present a winning presentation

Financial and legal aspects of venture creation

Developing innovation and dealing with intellectual property issues

The importance of design in venture creation


Translating the relevance of entrepreneurship and innovation for daily and professional life

Internalizing the set of skills required for innovation

Creating a personal roadmap for continued learning based on the professional aspirations of the participant

The entrepreneurial mindset

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Introduction to Innovation and Entrepreneurship
13 weeks
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