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Illustrate for Merchandise: Transform Your Artwork Into Products

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5,352 people completed this program


If creating for the page is satisfying, imagine turning your art into something you can use, wear or gift. Learn how with celebrated illustrator and entrepreneur Alicia Souza!

Between her own brand, Alicia Souza, and her kids merchandise line, Auntie Alie, Alicia Souza has been in the business of designing and selling fun, colorful products for more than a decade. Join Alicia as she dives deep into her process and shares the tips and tricks she’s learned over the years as she traces her journey from illustrator, to Instagram sensation with 380k+ followers and counting, to entrepreneur. From conceptualizing and illustrating, to manufacturing and packaging, you’ll learn how to create a personalized product from scratch. Take the first steps in turning illustration from a hobby to a side hustle, or do it for the joy of creating something bigger than just the page.

Work alongside Alicia as she teaches you how to:

  • Translate everyday inspiration into illustration
  • Design specifically for your product of choice
  • Create your first sample, and plan your next
  • Build excitement with your followers and friends

Plus, Alicia guides you through the process of pricing, shipping and marketing, pulling in real-world examples ranging from mugs and T-shirts, to bags and stationery. You’ll hear firsthand how she translates her quirky sense of humor into her illustrations, and how you can apply your own signature style at each step of the process.

Whether you’re an illustrator looking to grow your business or a hobbyist who wants to create one-of-a-kind gifts for friends and family, Alicia’s process will unlock the world of merchandising. By the end of the class, you’ll have everything you need to create products from your art!


Alicia’s class is perfect for beginner-level illustrators with a basic understanding of Adobe Photoshop, but you’re welcome to participate and enjoy, regardless of your skill level. Even if you work in a different style or medium than Alicia, the same principles of creating and marketing products still apply—just adapt the steps to fit your workflow and jump into the world of merchandising!

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Illustrate for Merchandise: Transform Your Artwork Into Products
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