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In this class, I'll demonstrate a 14-step brand strategy framework that some of the most well-known and successful companies in the world utilize to develop their strategic brands. You're here because you want to create a business brand that attracts customers, forges close bonds with them, and grows in popularity.
You may be developing your company's brand for the first time, or you may already design brands for a living, but you want to be more strategic to further your career and create brands that have more to them than just aesthetics.
This framework will outline the precise actions you must follow to develop a strategic brand that will appeal to and resonate with your audience on a human level and win them over to your brand over rivals.
231 students
English
Beginner