Entrepreneurship for Engineers

Are you an entrepreneur, or do you have a passion for building your own technology startup? This course will help and encourage you to start a successful technology-based venture.

If you always wanted to become an entrepreneur, or if you are simply interested in putting a new technology to innovative use, this course is for you.

This course helps you understand the process of entrepreneurship from a technology-oriented background.

The course is made up of modules that are presented by experts in the field of entrepreneurship and technology. Modules include:

• Team Building
• Opportunity Recognition
• Financing
• Customer Acquisition

You will work on your idea in a team environment and examples of founders and start-ups will be used during the course to initiate insightful discussions. The course closes with the creation of a two-page business plan and a video pitch. Selected learners could be contacted by one of the incubators associated with the participating universities:

• TU Delft

• TU Eindhoven

• University of Twente

• Wageningen University & Research

• Learn what it takes to become a “technopreneur”

• Explore various methods for identifying opportunities

• Learn how to conduct market research and provide evidence for the viability of the business idea

• Develop a viable business proposition and learn to pitch your ideas for various audiences

• Understand the dynamics of new venture development and team building

• Develop the ability to translate a business idea into marketing and financial plans

• Week 0: Introduction
• Week 1: The Start of the Entrepreneurial Journey
• Week 2: From Idea to Opportunity
• Week 3: Customer Validation and Customer Strategy
• Week 4: The Minimum Viable Product
• Week 5: Business Modelling
• Week 6: Strategy and Finance
• Week 7: Finding Ecosystem Support for your Innovation
• Week 8: Call for Action