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Entrepreneurship 101: Plan Your Online Business

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1,155 people completed this program


Are you curious about the following:

  • How does a customer find a product launched by a very new business?
  • What do the terms top-line and bottom-line mean?
  • How does a sales funnel work?
  • How can I determine if my business will be profitable or not?

If yes, this course is for you!

Have you been wanting to learn how to come up with a comprehensive plan for setting up an online business? We have created a course that is perfect for anyone who wants to know about the dynamics of business - financials and marketing strategy to gauge for themselves if their business idea is worth the investment or not.

There are no prerequisites for this course, except knowing what a business is :) Bonus points if you have a product idea in your mind already, or even a hobby that you can consider turning into a business!

By the end of course, you will know the essentials of planning a business. The course includes video content worth approximately an hour. We will cover the following topics in the course.

  • Why Do Businesses Fail?
  • The 4P Framework - Product, Price, Place, Promotion
  • Product Differentiation
  • Pricing - Supply and Demand
  • Sales Funnel
  • Customer Acquisition Cost
  • Customer Lifetime Value
  • SEO vs SEM
  • Marketing terms - CPM, CPC, CTR
  • Sales, Fixed and Variable Costs
  • Profits and Profit Margins
  • Income Statement
  • Projections and Forecasting based on 3 scenarios

See you in the course!

Sumeet Sinha, MBA


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Entrepreneurship 101: Plan Your Online Business
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