Entrepreneurship 101: Plan Your Online Business

Are you curious about the following:

• How does a customer find a product launched by a very new business?
• What do the terms top-line and bottom-line mean?
• How does a sales funnel work?
• How can I determine if my business will be profitable or not?

If yes, this course is for you!

Have you been wanting to learn how to come up with a comprehensive plan for setting up an online business? We have created a course that is perfect for anyone who wants to know about the dynamics of business - financials and marketing strategy to gauge for themselves if their business idea is worth the investment or not.

There are no prerequisites for this course, except knowing what a business is :) Bonus points if you have a product idea in your mind already, or even a hobby that you can consider turning into a business!

By the end of course, you will know the essentials of planning a business. The course includes video content worth approximately an hour. We will cover the following topics in the course.

• Why Do Businesses Fail?
• The 4P Framework - Product, Price, Place, Promotion
• Product Differentiation
• Pricing - Supply and Demand
• Sales Funnel
• Customer Acquisition Cost
• Customer Lifetime Value
• SEO vs SEM
• Marketing terms - CPM, CPC, CTR
• Sales, Fixed and Variable Costs
• Profits and Profit Margins
• Income Statement
• Projections and Forecasting based on 3 scenarios

See you in the course!

Sumeet Sinha, MBA

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