Copywriting for Beginners: Essential Skills for Persuasive Marketing Copy

Write persuasive marketing copy that sells with the support and guidance of a professional copywriter.

The straightforward copywriting techniques you'll learn in this class will not only yield incredible results for your company, but also enable you to write creative marketing copy with confidence. I'll show you how you how to implement your new copywriting skills with step-by-step tutorials that you can apply to your own marketing copy.

You'll learn how to:

• Create a meaningful connection with your reader
• Get into a creative mindset to generate original ideas
• Pick the best copywriting template for any copywriting task
• Write clearly and concisely
• Infuse your copy with sensory language
• Link features to benefits to persuade and inform your reader

Whether you're part of an in-house marketing team or a sales professional, after taking this class you’ll write compelling marketing copy with ease and improve marketing metrics for your company.

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This class is designed for in-house marketing professionals, but all students are welcome to participate and enjoy.