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Content Marketing: The 4-Step Formula for Converting Leads into Paying Customers

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497 people completed this program


Create magnetic content that converts leads into paying custo mers with CEO & Founder of Digital Matchbox, Liz Azyan.

While no two sales funnels are the same, there is a formula for creating perfectly-timed and purposeful pieces of content. The content marketing formula taught in this class will take someone from being completely unaware of your brand to willing to put their money and their trust in your products. Join Liz as she shares her 4-step content marketing formula for mapping and crafting your content with your sales funnel in mind.

Together with Liz, you will:

  • Discover the easy and time saving content marketing formula you need to create content that gets leads and sales.
  • Learn how to use all the tools and resources you need to construct the ultimate content for your sales funnel.
  • Understand what AIDA is and how it can help create meaningful and conversion-focused content.

Whether you’re on the marketing team or sales team at your company, this class will provide you with the formula to create content that will convert leads into paying customers.


Liz’s class is designed for in-house marketers, but all students are welcome to participate and enjoy.

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Content Marketing: The 4-Step Formula for Converting Leads into Paying Customers
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