Concepttesting: Making Sure You Offer the Right Value to Your Customers

Before launching any innovative product or concept, it is wise to test your concept with your market in order to make sure you hit the right note with your potential customers.

Now there are many ways to do that; in this course we will discuss all sorts of tests that may help you to find the right audience, to improve your value proposition, design and usability details. We will also several success and failure cases.

You can apply any of these tests directly to your ideas, as an entrepreneur, innovator, product developer or designer. No specific previous knowledge is required.