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Brand Identity Design for Beginners

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Self-paced course

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Overview

Building distinctive brands have never been more important. In a world where there is a sea of brands, how do you differentiate from each other?

Brand identity is the pillar of branding, you can have a business idea and sell a service but without strong design, the user experience can suffer.

In this class, I will teach you the basics of designing a brand identity from scratch, my process with real client examples and sharing all my tips from my 8 years of experience. Creating a brand identity is more than just a logo, there are many more assets and parts to it which I will show you!

What y ou will learn:

  • Differences in brand identity, branding and brand building
  • My personal brand identity process
  • Brand, Customers, Goals
  • Designing distinctive assets
  • Presentation Tips and structure
  • Discovery design process
  • Executing on-brand touchpoints
  • How to present your identity
  • Real client examples

Who is the class for:

  • Brand and Logo Designers
  • Graphic Designers
  • Freelancers
  • Creative Beginners
  • Small Agency Owners

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1839 students

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English

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Beginner

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